Overview
EO Executive Optical, a trusted household name in the Philippines for premium eyewear and eye care services, approached us in July 2023 to boost their digital presence. With a mission to increase organic traffic and outshine competitors in search rankings, I embarked on a comprehensive SEO campaign to elevate their brand in the highly competitive optical industry.
EO’s challenge was not just about increasing visibility in the general eyewear space—it also needed to dominate the local SEO across its 300+ branches nationwide, ensuring each store was easily discoverable in search engines and maps.
Challenges
Highly Competitive Industry:
With numerous established competitors—the optical market in the Philippines is cutthroat. EO Executive Optical needed to not only defend its market position but carve out top spots on SERPs for highly competitive keywords such as “eyeglasses,” “contact lenses,” and “eye checkup.”Managing Local SEO Across Multiple Branches:
EO had a vast number of physical stores to optimize. Each branch required its own distinct local SEO strategy, including managing multiple Google My Business (GMB) listings, ensuring consistency in NAP data (Name, Address, Phone), and increasing visibility in local search results.Technical SEO Deficiencies:
The website struggled with slow page load speeds, lacked proper mobile optimization, and faced technical hurdles that were limiting its ability to perform well in Google’s search rankings, particularly with the increasing focus on mobile-first indexing.
Keyword and Content Optimization
Keyword Research & Targeting:
I conducted extensive keyword research, identifying high-converting terms relevant to EO’s services, such as “affordable eyeglasses,” “contact lenses Philippines,” and “eye checkup near me.” These keywords were mapped to important landing pages, blog articles, and product pages, ensuring a comprehensive coverage across both commercial and informational queries.
Optimized On-Page Content:
Each key page was revamped with SEO-friendly titles, meta descriptions, and headers, ensuring optimal use of the targeted keywords. I further enhanced content by creating in-depth product descriptions, vision care tips, and buyer’s guides tailored to specific customer needs.
Content Marketing:
I regularly published informative blog posts on topics like eye care tips, trends in eyewear fashion, and guides for choosing the right eyeglasses or contact lenses. This helped EO not only capture organic traffic but also engage with customers looking for solutions to eye health concerns.
Local SEO Optimization
Google My Business Optimization:
I optimized over 300+ GMB listings, ensuring accurate business information (NAP), adding relevant keywords, and uploading engaging content, including photos and customer reviews. By regularly updating these listings and responding promptly to customer inquiries and reviews, we significantly boosted local engagement and visibility.
Citation Building and Management:
I ensured consistent citations for all branches by submitting EO’s information to relevant directories and aggregators. This helped Google establish EO’s authority in local searches, ensuring that each branch appeared prominently for local queries like “eyeglasses store near me.”
Technical SEO Enhancements
Site Speed Optimization:
After identifying slow load times due to large images and unoptimized code, I implemented image compression, browser caching, and minified CSS and JavaScript files. As a result, the website’s load time improved by 40%, significantly enhancing both user experience and SEO performance.
Mobile-First Optimization:
With over 60% of EO’s website visitors coming from mobile devices, it was essential to ensure the site was fully responsive. We overhauled the mobile design, making the navigation more user-friendly and ensuring the layout worked seamlessly across all devices.
Schema Markup Implementation:
We integrated schema markup to improve how EO’s product and location pages appeared in search results. This enhanced the brand’s visibility in rich snippets, enabling users to see product ratings, pricing, and branch information directly in SERPs.
Building Domain Authority Through Link Acquisition
Link-Building Strategy:
I launched a targeted link-building campaign, securing high-quality backlinks from authoritative sites in the health, eyewear, and fashion industries. By publishing guest posts, collaborating with influencers, and leveraging content partnerships, EO saw a marked improvement in its domain authority and organic rankings.
Results
Our strategic SEO efforts yielded impressive results in just six months:
35% Increase in Organic Traffic:
EO’s website saw a substantial boost in organic visitors, with traffic steadily rising month over month.Top 5 Rankings for Competitive Keywords:
High-converting keywords such as “affordable eyeglasses” and “contact lenses Philippines” now rank within the top 5 positions on Google’s search engine results pages (SERPs), driving qualified leads to the site.50% Increase in GMB Views & 20% More Customer Actions:
Through our local SEO efforts, EO’s GMB listings experienced a 50% rise in views and a 20% increase in customer actions, such as calls and directions requests, signaling greater foot traffic to stores.40% Improvement in Site Speed & 95/100 Mobile Usability Score:
With faster load times and enhanced mobile responsiveness, EO’s site not only ranks higher in Google but also offers a seamless user experience, reflected in the 95/100 score on Google’s Mobile Usability Test.
Takeaways
Localized SEO Strategies Deliver Big Results:
The careful management and optimization of GMB listings and local citations played a crucial role in EO’s local SEO success, bringing more customers through their doors.Content is King:
By regularly publishing valuable content tailored to EO’s audience, I increased customer engagement and built EO’s authority as a trusted source for both products and eye care information.Technical SEO is a Game-Changer:
Addressing technical issues, from improving site speed to optimizing for mobile, not only led to better search rankings but also enhanced the overall user experience, driving higher conversion rates.
Through a mix of technical, on-page, and off-page SEO strategies, I transformed EO Executive Optical’s online presence, making them more visible to customers and cementing their position as a leading optical brand in the Philippines. This case highlights the power of a well-rounded SEO approach in driving sustainable growth.
Ready to Elevate your Online Presence
If you’re ready to take your online presence to the next level, let’s chat! I’d love to learn more about your business and how I can help you succeed.